1. Analysis of the competition Include strengths and weaknesses and tell us about the features that distinguish your book from the competition. We’d like 6 competing books. 2. Target audience for the book, their needs and challenges. Who is this book for and why do they need a book on this subject? If you’re writing for the professional market it would be useful to have statistics on market size and professional organizations who would use the book. Is there a compulsory or practical reason for purchasing the book, perhaps for teaching or learning purposes? Please also provide precise job titles of people in the target market.
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